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What’s in a Label?

The Good Label brings together a collection of clothes and accessories for little ones that are beautiful and beautifully made. We want to make it as easy as possible to discern the Good in the label, so here’s a little bit more about the different ways in which our collection is good for the planet.

GOTS Certified Organic Cotton

The Global Organic Textile Standard (GOTS) is the leading seal for sustainable production of textiles. In addition to strict environmental guidelines, it also includes minimum social criteria. Only textiles consisting of a minimum of 70% organically cultivated natural fibres are awarded the GOTS label. The Standard also covers chemical additives such as colouring agents as well as the handling and disposal of waste water and other waste products.

So, you can be sure that when buying clothes that are GOTS certified, that you are being kind to the planet and the people who make your clothes.

Clothing Label

Eco-Friendly Dyes and Inks

Textile dyes can have a devastating impact on the environment when they enter into water ways. So, we try hard to make sure most of the brands we source use eco-friendly dyes. These dyes have a higher than average absorption rate so that less water is required during the rinse off process and less dyes enter into our water. In addition, these dyes don’t contain heavy metals like copper, zinc and chrome. Even better, some of our Good labels use all natural dyes made from herbs, fruits, teas, clays or other natural materials. You may notice that products made from natural dyes are less bright than others made using synthetic dyes, but they help make the planet brighter for our kids.

Ethically Sourced

Many brands use different labels to describe clothes that have been made by employees who are paid a decent wage and who work under fair conditions with access to paid leave, including maternity leave and sickness leave as well as reasonable working hours. In some cases, these clothes are made in fair-trade factories and in other cases by community maker groups. We use the term “ethically sourced” as an umbrella term for all suppliers who ensure that those who make our clothes are respected and treated fairly.


Handmade means just that. These are items that are made by an individual’s hand. Each individual piece is unique. 

Handmade Bibs

Independent Label

From little things, big things grow. As a small business ourselves, we know how important it is to support the individuals and small teams invested in growing Good businesses. So we make an extra big effort to support small businesses to expand their impact.


Up to 85% of our clothes ends up in landfill every year. To counter this, some great companies are now reusing fabrics in novel, creative ways. Arthur Avenue is one such label that we feature that repurposes fabrics in its design embellishments.



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