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5 Tips To Become a Conscious Shopper (As a new mum!)


It’s hard to be a conscious consumer amidst the excitement of being a first time mum (especially at Christmas!). There’s a bewildering array of baby things that need buying and so many choices when it comes to each and every one of them. And let’s face it, when you’re knee deep in laundry and nappies and running on 6 hours of (broken) sleep (if you are lucky!), the last thing we have time to think about, is how to make child rearing kinder to the environment.

So as a mum, who has tried, failed and tried again to make Good fashion choices – here are my top 5 tips.

  1. Be aware of materials: Choose organic cotton, hemp or bamboo. Avoid synthetic fibers which are created using resource intensive industrial processes.
  2. Buy less: Yes this does mean washing more. In all honesty, I find myself washing every day or every two days now anyway so it makes sense to get more wear out of those teeny weeny clothes before the next growth spurt.
  3. Recycle or donate baby clothes: Clothing that sits in landfills is a huge environmental problem. In the US alone, 10.5 million tons of clothing is thrown away each year. Uniqlo and H&M now both take in used clothes to be upcycled or donated.
  4. Support ethically made clothes: There are so many beautiful and affordable clothes that tick many boxes when it comes to being sustainable. My favourite labels at the moment are Baobab and Singapore-based Kerry and Mase, both of whom we stock at The Good Label. And, of course, high street stores such as H&M and Gap now have a great variety of organic cotton staples. Support them to help build a fashion movement.
  5. Don’t try to be perfect: Take a moderate approach. There is no perfect sustainable material or company but we can all try to make conscious buying decisions most of the time.

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